Before we dig into the main “channels” of strategies you can follow to build a massive following, you need to be well-versed in the ground rules. Without these prerequisites, it will be nearly impossible for you to build any following—even with the methods I describe below—so adhere to these first!
Find a Niche. If you want to build a dedicated following, you have to offer something that no one else is offering. This will be your niche; think about what type of images people want to see but currently aren’t seeing, or how you can be different in your industry.
Post Actively. Inactive feeds get unfollowed and are rarely noticed to begin with. Make sure you’re committed to posting new material on an at least daily basis.
When someone likes one of your photos, like one of theirs. If someone follows you, consider following them back. Reciprocation cements social relationships online.
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