How Can You Promote Your Business On Instagram
In the last few years, the use of Instagram by brands has skyrocketed. With millions of users, Instagram has become the perfect place for brands to get quick messages and photos to their target audiences. When Instagram started out, it was simply a way to share pictures with your fans and did not have a very big marketing value. However, in the last few years Instagram has proven to be a great platform for marketers to reach customers in a way they wants to be marketed to: with images and short messages.
But simply throwing out a photo snapped from your smartphone and posting it isn’t going to get you very far. With around 800 million other users on Instagram, you need to try different ways to stand out.
Here are 6 ways you could use instagram in a creative way for your business.
1. Use Instagram Web Profiles
Even though Instagram is now available on both Android and iPhone devices, there are still many persons who would like access to it from the web. Instagram launched profiles in November of 2012. this gave companies an opportunity to market on other devices besides mobiles. Instagram images provide a great collage and give your audience a better insight into your company. You can promote anything about your company from products to services to your customers or employees using web profiles.
Take advantage of the increased space you now have with the Instagram web page to tell about your brand with the images. Have a good balance of fun images and business pictures. Use your Instagram profile to make it simple for your audience to see your story. You may want to add images attracts customers to your products or photos of employees working and give some information about what they do for the company. Think strategically about how your Instagram account will look once all of the images are put together on one page.
2. Conducting Photo Contests
You should use Instagram as a platform for conducting photo contests. Different exciting contests can be held on Instagram. Companies can easily ask users to use a particular hashtag for the contest by just tagging their pictures. It’s easy to search through images, ask other people to vote for their favorite images and pick a winner. Just like any other social media platform, it’s important to regularly post engaging content. And find a way to tell customers about why they should follow your brand through different contests. It’s a great way to enhance engagement.
3. Using Influencer Marketing
You can use Instagram influencers for your brand. Influencers are persons who have influence over potential buyers. Instagram influencing is very potent, potential buyers over Instagram are more organised for example if a person has a football manufacture company then instead of showing an ad in tv which has audience of scattered interests, you can approach a football player who have an Instagram account, because all of his followers are likely to be football fans so are good potential buyers. An example of this is Cristiano Ronaldo who has Instagram following of 120 million is a very big influencer and brands are flocking to him. So you too can take your brand to next level using relevant Instagram influencer.
4. Give Promo Codes to Audience
When posting your pictures, think about something which will keep your audience’s attention and have them coming back for more. Reward your customers for looking at your pictures and reading the descriptions. For some brands, that’s a contest whereas for others, that could be giving discounts or promo codes to customers. Find out what your customers want and use that to keep them happy and excited. Often, this is the way companies and brands keep their followers on other social media platforms engaged and connected, and the same set of rules should be applied on Instagram.
Think about what you know about your customers, from their demographic information to what gets their focus, and consider that when making your editorial calendar for Instagram. Yes, it is helpful to have an editorial calendar to maintain consistent content. Before adding promo codes to your campaign, think about whether they are related to your audience or not. If they are, find fresh or creative ways to share them on Instagram. Not only will your audience appreciate the codes, but Instagram is also a creative way to give them away.
5. Feature Customer Testimonials
There’s nothing like seeing a known face on social media when you are looking at a company’s page. Customers are your brand’s greatest advocates and are very effective for telling your company’s story from the perspective of someone outside the company. With hundreds of thousands of reviews available online about your company, products or services, it is only fair to include some reviews of your own, right from your customers.
Use Instagram to take a quick picture of your customers and showcase a sneak peek into what their experience with your brand is like. When you post a picture, try to think how you can show your brand values while highlighting your customers’ experience. Use Instagram to feature your customers to promote and improve the connection you have with your customers.
6. Tell About your Events
The goal of any event or trade show is to attract people to tell them about your product and service and hopefully turn them into customers. Instagram can help with that goal to give event attendants a visual and location for your event.
Most events have a hashtag that attendants can follow on Instagram and Twitter that can be used to show others everything that’s going on, whether it’s visual or in 140 characters. Adding Instagram to your marketing event can help you reach more people, get more people to visit your booth and increase engagement with your customers. By following the hashtag of the event or conference, attendants could follow to your Instagram post and able to locate your booth more quickly. At small or large conferences, this can come in handy to stand out from the crowd.