People are growing crazy for Instagram and it get millions of new users every day. And since the addition of video feature people are getting more and more engaged. But what is the real secret behind its success.
It is undeniable that the moving image has a much broader appeal than the still photograph. It is definitely possible to tell stories using still photographs video has a definite advantage over still photographs when it comes to telling stories. The stories that touch us the most are those that remind us of our own past experiences. I think it is because they feel more real. People can get really emotional while watching a movie. How many people cry at a photo exhibit? I believe the emotional appeal of the moving image over the still photograph is that videos feel more real to us.
After all, real people move and talk. But this is not the only reason, Instagram is popular among its users because you can share your photo directly from your mobile phone and you can enhance the photo with its various filters and same is true for its video feature as it originally came with 13 filters, and new and entertaining filters are added continuously. It’s everything we know and love about Instagram but it moves.
From a business standpoint, major difference between video and still photographs is that the younger generations consume much more of it. If they are your target market, video is of primary importance. Reports say that
- * About 47% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
- * The average user spends 89% more time on a website with video.
- * Video and e-mail marketing can increase click-through rates by more than 85%.
- * Video equals higher viewer retention. The information retained in one minute of online video is equal to about 2 million written words
- * Video draws two to three times more users compared to other forms and also doubles their time spent on site on the site and has a 156% increase in organic traffic from search engines.
- * Of the 78% of internet users who watched a video ad, 45% took some sort of action after viewing the ad.
Another advantage that instagram have over other services such as Youtube is that the users are a bit more forgiving. They are used to the point-and-click format with little editing. You don’t have to create something top quality in order to see results. However, if you want to succeed on Youtube, you are better off having a professional or semi-professional video.
Video create new opportunities to share snippets of their lives with friends, family and followers and there are tons of things you can shoot video of. Here are some examples:
- * A message to your followers
- * The announcement of a sale or promotion
- * A new item your store just released
- * A testimonial from a client/customer
- * Your office in action/live
- * A video of a fashion show
- * A flash sale
- * Just about anything else related to your business!
The beautiful and unique filters are what really set Instagram apart from other social media platforms. Not only can you share content on Instagram, but you can also create stunning images and video that is visually appealing and leads to more engagement.
Just now Superzoom is added to Instagram’s tool kit of extra camera effects already containing Boomerang GIFs, Hyperlapse time-lapse and Layout collages. Using this you can choose either the front or rearfacing camera, and the targeting reticle makes it simple to line up your shot. Now Instagram use a three step zoom in process and also adds bold sound effects to your video. The videos is three seconds long, but you can hold down the photoclicking button a little longer to extend them up to fifteen seconds, lingering with a slow final zoom on your subject. It’s great for catching people candidly, or turning a selfie into something much more grandiose and hilarious.
Instagram’s application, Hyperlapse, is a free app that is stealing hearts of many smart phone users. It allows its users to make videos from their mobiles and then make them look look as though someone has pressed the fast-forward button – except, because it’s Instagram, it is way more stylish. There are no technical skills involved – the app does all the hard work. It records a video, then it chooses frames at various intervals to produce a mini-movie in which time elapses faster than normal, making Hyperlapse users look like talented film-makers with just two taps of your smart phone screen.
In this generation, we want to see everything live from cricket matches to football tournaments, but we still feel that we can also do this live, if we had a camera which can connect directly to the satellite and broadcast it live. Now all of that is possible even for a layman as well because in instagram you can stream a video you’re shooting live. Now a day’s a lot of celebrities use this live feature of instagram to show their events to public. So you can even speak your heart out loud if you have anything to say like here you can see the amount of likes and dislikes this live post is getting. Not just updating your friends about your events, you can even conduct corporate events as well for interaction and various interviews to voice your opinions.