Social media helps billions of people worldwide stay connected, and Facebook, Inc. (NASDAQ: FB), Twitter, Inc. (NYSE:TWTR) and Instagram, owned by Facebook, are among the most successful brands, each appealing to different demographics. With over 1 billion users worldwide, Facebook tends to appeal to adults, with 47% of its users over the age of 35. Twitter has over 271 million active users who tend to be younger, with 35% between the ages of 18 and 29. Of Instagram’s 200 million active users, 53% are between the ages of 18 and 29.
A couple months ago, there was a lot of chatter about Instagram reaching 300 million monthly active users. Mostly, media focused on the comparison Instagram vs Twitter and the fact that Instagram’s user base now surpasses Twitter’s. It was a huge deal for Instagram, which has seen an enormous amount of growth in a short amount of time. Suddenly it was like Twitter and Instagram were in some kind of weird social mediastrength battle. But when we talk about monthly users as the quantifying aspect of any social media platform, we miss out on discussing points that end up meaning a whole lot more in the long run to the brands and users on the platforms.
So let’s put monthly active users on Instagram aside for a moment and talk about these Twitter and Instagram for what they really are: tremendously different.
Twitter is the cocktail party of the internet; when stuff is happening the world, Twitter is where you go. When there is an unfortunate world crisis and breaking news, we don’t run to Instagram for the pictures, we run to Twitter for the breaking tweets and live news updates.
On the flip side of Instagram vs Twitter, there is no social network in the world right now that has more of the user’s attention that Instagram. When you’re spending time on Instagram, you’re not paying attention to anything else. 100% engaged and looking at your Instagram screen, each photo of users you follow on Instagram passes one by one. IG is all about that attention. It knows how to keep it. That’s where it is really winning. It’s so different than the firehose of Twitter, people are really consuming content on Instagram, and not merely leaving it open in the background of their phone, checking in maybe now and then.
The social ecosystem is steadily growing, which means marketers must be more strategic than ever when engaging with consumers across social networks and devices. As consumers traverse from Facebook to Twitter to Pinterest and Instagram, content is digested differently. Ultimately, the network that will be most effective for your mobile marketing efforts depends largely on your audience, their interests and the type of content at your disposal.
Final Facts about these Social Medias for you to decide the rest
Twitter. The micro-blogging site is excellent for real-time engagement with consumers. On Twitter, marketers can share the latest news in a quick snapshot message, allowing information to be shared instantly while offering fodder for thought-provoking conversations. When it comes to mobile, Twitter’s simple interface is ideal for engagement on the go that can reach hundreds of thousands of followers immediately.
Facebook. Mark Zuckerberg’s company currently offers the most substantial and diverse reach. Additionally, according to a recent TechCrunch article, 78 percent of its daily users are on mobile, which presents countless opportunities for mobile engagement. Facebook is well suited for rich content accompanied by images or videos.
Instagram. In many respects Instagram is the new kid on the block. According to a recent study by Imply Measured, 71 percent of the world’s largest brands now use Instagram as a marketing channel, however from a marketing perspective the network is still in the early stages. The recent inclusion of video and its tight integration with Facebook make it an ideal compliment to Facebook mobile engagement.